Dexter’s Deli Private Label
GRAPHIC DESIGN | BRANDING
Dexter’s Deli is a small business with three pet stores throughout San Diego that specialize in providing natural foods and products for pets. Dexter’s required a label for their treats that would be distinguishable on their shelves while maintaining their core brand beliefs: natural, fresh-baked and no icky ingredients. We used their “Dexter” dog from their logo and gave a fresh look to their name. The back labels became circular dog tags that list all of their natural ingredients. The new look of the labels easily integrated into their jerky line treats and future bully chews and have become a fan favorite at their stores.
- Provided Cohesive Label Brand
- Easily Integrated into Other Private Label Products
- Distinct & Recognizable in Stores