Project Description


Dexter’s Deli Private Label

GRAPHIC DESIGN | BRANDING

Photo by HelloFoto Studio Photo by HelloFoto Studio Photo by HelloFoto Studio
Dexter’s Deli is a small business with three pet stores throughout San Diego that specialize in providing natural foods and products for pets. Dexter’s required a label for their treats that would be distinguishable on their shelves while maintaining their core brand beliefs: natural, fresh-baked and no icky ingredients. We used their “Dexter” dog from their logo and gave a fresh look to their name. The back labels became circular dog tags that list all of their natural ingredients. The new look of the labels easily integrated into their jerky line treats and future bully chews and have become a fan favorite at their stores.

  • Provided Cohesive Label Brand
  • Easily Integrated into Other Private Label Products
  • Distinct & Recognizable in Stores

“We enjoy working with Kari – she¬†flows with our creative process and is never bothered when we change our mind. Working with her¬†feels like an extension of our team, she has been creative and timely with all our projects, no matter the size. And it’s a big plus that she’s a dog lover.”

Tori Rosay
Owner, Dexter’s Deli